Process
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The first rule in any creative endeavor is that there are no rules. What exists are best practices and guidelines that encompass the entire workflow.
The first step in creating a website is called the Discovery Phase. It's all about: asking a lot of questions, gathering information, understanding the audience, analyzing the industry, researching the competition; and creating a project plan with goals, budgets, schedules, accessibility guidelines, user testing and stage area set-up.
| The web is all about finding information quickly and easily, having a conversation, and building relationships. | |
Next is the creation of Site Architecture. Also called a Sitemap, this organizational map sets the overall structure and creates a blueprint of the entire site. From the Sitemap, wireframes are created. Simply put, wireframes work as the storyboards of the site.
The third step is Design. Here is where information and design take shape. The site's look and feel is effectively communicated through an appealing and appropriate design that enhances the brand and is meaningful to the target audience.
The fourth step is about Optimization and Programming. With the advent of Web 2.0, the design and content are separate. And through the use of cascade style sheets and other technologies, they come together into a unified look and feel.
The last step is Launching & Beyond. We could say that, for the target audience, this is just the beginning. Real promotion starts after the website's launch. Using blogs, social networks and link building techniques, the site becomes more accessible and visible on the Web.
So, connect with us. It is as easy as clicking on the red button below.
