Measuring the User Experience

Statistics consistently show that if visitors don't know how to navigate a website or have trouble finding what they're looking for, they either jump to a competitor's site or they abandon their search all together.

As part of our user-centered design process, we use usability testing as a method into evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system.

Web surfers usually don't have patience and are unforgiving when it comes to a website that doesn't offer usability and accessibility. A site must sell itself since nobody is there holding the user's hand.

At Userking, we put users first and have great respect for usability standards. It is an essential part of our workflow. That is why when we are creating a website, we test, re-test, and test again. It is the only way we can be sure that the site will deliver what it is supposed to.

Get is touch with us. As our name implies we know who is in charge– the user.

Advantages of Usability Testing:

  • Helps find problems in the early stages of the website development process.
  • Saves redesign costs.
  • Significantly helps reduce in call center inquiries.
  • Increases the likelihood of usage and repeat usage.
  • Helps meet the needs and expectations of users.
  • In the long run, gives user satisfaction and helps the user to come back again and again.
  • Ensures the site is learn-able, memorable and error free.

...and much more.

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